Dubai United Arab Emirates
Aldar Group, listed on the Abu Dhabi Securities Exchange (ADX) and Abu Dhabi Islamic Bank (ADIB), has announced the launch of two shared Visa Infinite and Visa Platinum (PIS) co-branded cards that allow customers to benefit from exclusive rewards and benefits across the portfolio of the diverse portfolio of real estate, educational institutions, shopping, hospitality and leisure destinations, in a move that aims to enhance the value that customers receive for their daily spending.
According to a company statement, the two cards are linked to Aldar Group’s Digital Loyalty Program, which gives their holders the opportunity to recover up to 10% of the value of eligible spending in the form of reward points at the malls, hotels, golf courses, restaurants and participating leisure facilities of the group, in addition to a refund of up to 1.5% on eligible real estate purchases and the payment of tuition fees at Aldar Education, in accordance with the approved conditions.
Benefits include some of Abu Dhabi’s top commercial and leisure destinations
The benefits include a range of top commercial and leisure destinations in Abu Dhabi, including Yas Mall, Galleria Al Maryah Island, World Trade Center Abu Dhabi, Masa’iyat Walk, and Al Jamie Mall in Al Ain.
The rewards will extend to Saadiat Grove, the new luxury shopping destination and modern life experiences developed by the House in the Saadiyat Island Cultural District, which will include more than 100 international brands, including 20 commercial concepts that will be launched for the first time in the region, along with a range of restaurants and entertainment facilities.
Faisal Falkanaz, Chief Financial and Sustainability Officer at Aldar Group, said that the collaboration brings together two prominent institutions launched from Abu Dhabi, and they meet in their interest in developing customer experiences and providing benefits that go beyond traditional services.
He explained that the launch of the “Darna” program came with the aim of linking the Group’s services and various destinations within a unified system to reward customers for their loyalty, pointing out that the partnership with Abu Dhabi Islamic Bank expands the opportunities to collect points and benefit from them in residential complexes, schools, shopping centers and hotels affiliated to the House.
He added that the inclusion of qualified spending on real estate in the Rewards program gives customers additional value when making real estate purchase decisions that represent one of their most prominent financial obligations.
Amit Malhotra, Global Head of Retail Banking at Abu Dhabi Islamic Bank, said that the partnership reflects the bank’s orientation towards providing banking solutions that are linked to the daily needs of customers, and provides them with practical advantages that extend to the fields of shopping, education, housing and hospitality.
He pointed out that the cooperation with Aldar brings together two Emirati brands with a strong presence in the market, allowing the provision of products and rewards commensurate with customer spending patterns and diverse needs, pointing out that the application "Live Aldar" provides cardholders with the possibility to follow the balances of "Darna" points and manage and easily replace them at participating destinations and facilities.
The two cards offer a range of rewards and benefits, including welcome rewards of up to 20 thousand points equivalent to AED 1000
Mario Machary, Visa’s Vice President and Regional Director for the UAE, said payment solutions are becoming more relevant to the details of everyday life and are no longer limited to financial transactions, but have become part of shopping, travel and entertainment experiences.
He explained that the cooperation with Abu Dhabi Islamic Bank and Aldar Group combines payment services and rewards programs, giving customers additional value for their purchases, and contributes to providing a more accessible and flexible payment experience, while expanding the range of benefits available to them in the UAE.
Welcome Rewards and Advantages for Travel and Shopping
The two cards provide a range of rewards and benefits that vary according to the card category and eligibility conditions, including welcome rewards of up to 20,000 points from the Darna program, equivalent to AED 1000, as well as a refund of up to 2% on eligible international purchases.
Cardholders also receive free membership in the gold or platinum categories of the Darna program, depending on the type of card, allowing them to benefit from additional offers and rewards at participating destinations.
The privileges extend to travel and daily life services, including free access to more than 1000 airport lounges around the world, free parking for up to four times a month at specific locations within the UAE, as well as roadside assistance services, according to the card category and applicable requirements.
The two cards also offer the possibility of exemption from annual fees from the second year, provided that spending of 30 thousand dirhams in foreign currencies, or 75 thousand dirhams on domestic and international transactions during the previous year.
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