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Binghatti, one of the leading real estate developers in the UAE, has made another historic mark on Egypt’s North Coast with a grand seaside event attended by over 7,500 guests, increasing the turnout of its previous Cairo showcase beneath the Pyramids. The monumental evening was headlined by none other than Kadim Al Sahir, the legendary “Caesar of Arabic Music,” who delivered an unforgettable performance under the stars.
Held at the scenic North Square Plaza in New El-Alamein, the event drew a guest list of local celebrities, business leaders, and dignitaries. Hollywood icon Terry Crews served as master of ceremonies and expressed his fascination by the impressive event. “What I’ve just seen amounts to the highest global standards, regarding the organization and vision”, Crews told, describing his visit to Egypt in this occasion, as a “Dazzling experience”.
Crews was joined on stage by celebrated Egyptian actor and presenter Ramy Radwan, adding star power to an already unforgettable night.
The evening commenced with the national anthems of Egypt and the United Arab Emirates, a powerful gesture underscoring the strong and growing cultural and economic ties between the two nations.
The night’s most anticipated moment came with a dramatic fireworks display and the surprise unveiling of Binghatti’s newest Dubai development, Binghatti Flare, a twin-tower architectural masterpiece, with both tower 01 & 02 having a gross value of AED 2.1 Billion.
Featuring over 1,300 residential units and located in Jumeirah Village Triangle, the project is poised to become one of Dubai’s boldest residential addresses. Its standout feature: the first-ever man-made beach in JVT, coupled with over 20+ resort-style amenities across both towers, redefining luxury living in one of the city’s most vibrant communities, just minutes from Palm Jumeirah and Bluewaters Island.
In recognition of the strong and growing interest from Egyptian investors who rank among Binghatti’s top international buyers a dedicated team will remain on the ground for five days following the event. Located at Rixos Premium Alamein, Binghatti’s property showcase will offer tailored support, on-site consultations, and exclusive offers for prospective investors.
Chairman Muhammad Binghatti commented “Egypt is a land of immense investment potential. Our presence here is a testament to our commitment to this market and to Egyptian buyers. With every project, we aim to blend bold architectural vision. Binghatti is not just building homes, we are crafting landmarks that redefine luxury and resonate across generations.”
“We decided to announce the new development from here, as we believe that the Egyptian market is not only a destination, but a real strategic partner in the future of Arab property market. Thus, from this rich land of history and opportunities, we embark on a new phase of expansion and ambition”, he added.
He disclosed the details of “Binghatti Flare” and considered the same as a “Qualitative move” in the concept of futuristic residential communities. “This project reflects our commitment to offer residential experiences that go beyond the shape to the core, and focus on value, not just design”, Binghatti concluded.
The evening also served as a prestigious networking platform, bringing together industry leaders, developers, investors, and key stakeholders, sparking strategic dialogue and partnership opportunities that extend beyond the UAE-Egypt axis.
As Binghatti continues its global expansion, the El-Alamein gala stands as a powerful symbol of its ambition: to bridge continents, connect investors, and deliver world-class developments rooted in design, innovation, and cultural respect.
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