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Dubai United Arab Emirates
John Smith Public Relations has announced the signing of a strategic partnership with Preston Developments, under which it will lead the integrated communications and strategic marketing efforts for “One by Preston” across the United Arab Emirates, the wider GCC region, and a number of targeted international markets.
This partnership aligns with both parties’ vision to strengthen the project’s market presence within Dubai’s dynamic real estate landscape, particularly in high-growth zones supported by major infrastructure expansion and urban development. The collaboration is designed to position “One by Preston” more prominently among a broader base of investors and stakeholders, both regionally and globally.
Commenting on the agreement, Ms. Amira Mansour, Founder and Managing Director of John Smith PR, stated:
“This partnership reflects our commitment to delivering forward-thinking communication and marketing solutions that align with the evolving real estate sector. Through this collaboration, we aim to highlight the investment fundamentals of ‘One by Preston’ and strengthen its positioning among investors, supporting its status as a compelling residential opportunity in one of Dubai’s most promising growth corridors.”
“One by Preston” stands out as a contemporary residential development located in Dubai South, benefiting from its proximity to Al Maktoum International Airport and Expo City Dubai. This strategic location enhances both its residential appeal and investment value, positioning the project as an attractive option for investors seeking exposure to future growth districts within the emirate.
The development offers a diverse mix of residential units, including studios, one-bedroom apartments, and two-bedroom layouts, providing flexible options that cater to a wide spectrum of buyers and investors. Studio units are priced from approximately AED 400,000, while one-bedroom units start from AED 775,000, with larger units reaching around AED 1 million. A selection of fully furnished units is also available within specific categories, adding further appeal to end-users and investors alike.
Beyond pricing, the project distinguishes itself through its spacious layouts, with unit sizes exceeding prevailing market averages. This provides added value in terms of usability, flexibility, and long-term livability, while also enhancing its attractiveness for investors targeting stable rental yields and sustained occupancy.
Architecturally, the development adopts a low-rise design comprising a ground floor and four upper levels, with a limited number of units. This approach ensures enhanced privacy and contributes to a higher-quality residential environment, differentiating it from higher-density developments in the market.
The project also integrates a comprehensive suite of amenities designed to deliver a well-rounded living experience. These include smart home systems, leisure and recreational facilities, and dedicated children’s areas, all aligned with current market expectations and the evolving lifestyle preferences of modern residents and investors.
In line with Dubai’s property ownership regulations, the project offers freehold ownership to all nationalities, significantly broadening its target audience and reinforcing its marketability across local, regional, and international investor segments targeted under this partnership.
Construction on the project is progressing steadily, with handover scheduled for 2027. This timeline positions “One by Preston” as a forward-looking investment opportunity, aligned with the anticipated growth trajectory of Dubai South and its associated infrastructure and economic developments in the coming years.
This collaboration between John Smith PR and Preston Developments underscores a broader trend toward integrating corporate communications with real estate marketing strategies, delivering projects that combine strong fundamentals—location, pricing, design, and amenities—within a structured, results-driven communication framework aimed at maximizing media exposure and commercial impact.
Furthermore, the partnership highlights the growing importance of strategic alliances between real estate developers and specialized public relations and marketing firms. Such collaborations play a critical role in enhancing investor outreach, strengthening messaging clarity, and presenting a more compelling and transparent narrative around real estate opportunities within the UAE market.
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