For inquiries
Dubai United Arab Emirates
Dubai-based Sobha Group is expanding beyond real estate development through Flaer, its premium furniture brand designed to strengthen the international presence of UAE-manufactured products.
Introduced during Milan Design Week in April 2026, Flaer combines the creative direction of its Milan-based design studio with Sobha’s manufacturing capabilities in the UAE. The brand is also showcasing its expanded collection at Downtown Design in Dubai.
Anuj Jain, CEO of Sobha Furniture and Flaer, said the launch builds on the group’s vertically integrated business model and more than five decades of experience in interiors and bespoke furniture manufacturing.
Following Sobha Furniture’s expansion into the broader business-to-business market in 2025, Flaer marks the group’s entry into the consumer furniture segment.
The initiative aims to establish an internationally recognised lifestyle brand, combining Italian design expertise with UAE craftsmanship, manufacturing quality, and a distinctive product identity
For more Information contact: www.dxrprop.ae
Call/WhatsApp: +971501090635
Email: alnashra2013@gmail.com
– To write a special article about the name of your organization or company, you can write to the following email: